What is Shopify SEO ?
What is Shopify SEO?
If you’re looking to rank your Shopify store higher in Google search results, then you need to know about Shopify SEO. This process of optimizing your store to rank better is something that all businesses can benefit from and chess SEO is here to help.
In short, Shopify SEO is the practice of improving a store’s visibility and ranking in Google search results pages. We accomplish this by optimizing the store itself, as well as its content and structure. And while it may seem like a daunting task at first, Our highly experienced team of Shopify SEO experts will get results.
Why do I need to optimize my Shopify store for SEO?
SEO is one of the most important aspects of online marketing. It helps rank your website higher on Google, which means more people will see your store and be likely to buy from you. Shopify SEO is affordable and it’s worth the investment if you want to make sure your business is successful in the long run.
Shopify is a platform that makes it easy to set up and manage your own online store. While Shopify takes care of many things for you, there are still some steps you need to take to optimize your store for SEO. This includes making sure your images are quick loading, that your titles and descriptions are accurate and keyword rich, and that you’re using the right apps and integrations.
Shopify Is Great For eCommerce
Shopify is a great platform for those who are just starting out with ecommerce. It’s easy to use and doesn’t require a lot of investment in order to get started. However, Shopify isn’t the most SEO-friendly platform available, and there are some things you need to do in order to improve your ranking on Google.
Our Shopify SEO strategy will make it far easier for your online store to rank on search engines. We will professionally optimize your titles, descriptions, and images saving you the trouble of having to learn coding or programming languages.
Some of these changes are easier than others, such as updating your titles and descriptions, while others require far more work, such as setting up 301 redirects, adding schema or creating custom pages.
While Shopify is good for beginners who want an easy way to get started with ecommerce, it’s not as good it still requires a strong Shopify SEO strategy to be competitive in online markets If you’re looking for a comprehensive Shopify SEO solution, then you may want to consider contacting Chess SEO for a Consultation.
How We Do It
There ere are a few things that we do to improve your chances of appearing near the top of the results pages. Our Shopify SEO makes sure that your shop’s title and descriptions are both well written and keyword-rich. Additionally, we add relevant keywords to your shop’s page titles, meta descriptions, and product titles. We will also research and determine the optimum keywords that are related to your products and target those keywords in your store’s content. Finally, Our Shopify SEO strategy will make sure that your site is properly optimized for mobile devices – about 60% of all Shopify searches now take place on mobile devices.
Shopify Keyword Research
Keyword research is one of the most important steps in the Shopify SEO process. When you know which keywords to target, you can create content that is relevant to your customers and more likely to rank in search engine results pages (SERPs).
However, not all keywords are created equal. You shouldn’t necessarily target the same keywords as your competitors, especially for pages like product category pages and blog content. The best way to rank is through quality content, keyword research, and backlinks from high-quality websites.
At Chess SEO, we outline the key steps for ranking in search results. We also find the right keywords for your business and use them effectively on your Shopify website.
Advanced Shopify On-Page SEO
These include adding schema markup, optimizing your images, using a CDN, setting up 301 redirects, and creating an XML sitemap.
This can help Google to better understand your pages and rank them higher in the search results.
You should use images that are as small as possible while still retaining good quality, and be sure to use the correct file formats (JPEG for photos, GIF or PNG for graphics).
A CDN caches copies of your store’s files on servers around the world, so visitors will load them from the closest server possible. This can result in significantly faster loading times for your store.
When you set up a 301 redirect, you’re telling browsers that a particular page has been permanently moved to a different location. This helps ensure that any links.
One such improvement is using product videos. Product videos are an effective way to show off your products and can help persuade customers to buy. In fact, including a video on your product page can increase conversions by up to 80%.
Customer reviews can be really helpful in increasing confidence for potential buyers. In addition, they can also lead to increased sales as people are more likely to buy something after reading positive reviews about it. You should consider displaying customer reviews prominently on your product pages.
Studies have shown that including multiple images of a product can lead to a 115% increase in conversion rate! So, if you’re not already taking advantage of this strategy, start adding more images to your product pages today!
Shopify Off-Page SEO
Now that we have optimized your Shopify site’s on-page elements, it’s time to start working on your off-page SEO. This means optimizing your website for Google search engine results pages (SERPs).
Our first step is to identify the right keywords and phrases to target. Once we have a list of potential keywords, it’s important to focus on including them in as many places as possible:
- Title tags
- Meta descriptions
- Anchor text
- Content throughout the website
In addition, we will make sure that your website is linked to from other high-quality websites. The more links you have pointing back to your site, the better!
Build Quality Backlinks
Paid advertising, such as Google AdWords or Facebook Ads, can be a great way to get links quickly, but it’s important to make sure you’re targeting the right people with the right ads. We will reach reach out to other websites and ask them to link to your store in exchange for a link back and we will submit your store to directories and review sites. However, the best way to get links is simply by creating great content that people will want to share.
Shopify URL Optimization
One of the most important aspects of optimizing your Shopify store for the search engines is ensuring that your product URLs are set up correctly. If you have an existing product on your store, and you copy it to create a new product, the URL slug will be automatically generated and may not be ideal for SEO purposes.
Google will not index the page as well as it could if the URL slug doesn’t change, and you could see a drop in organic traffic numbers as a result. In order to ensure that your pages are indexed properly and to avoid any penalties from Google, We will do the following:
- Edit the URL slug for each product so that it’s unique.
- Add 301 redirects from old URLs to new ones.
- Submit a sitemap including both old and new URLs.
- Optimize title tags and meta descriptions for each page.
- Add relevant keywords to each page’s title tag and meta description
Structured data is a technical component that must be implemented in order for SEO to take place. Our
Shopify SEO Structured data helps Google understand what type of page we have created and the content on each page through keywords, meta descriptions, and other information. Structured data helps Google figure out what a webpage is about and how to find it. Structured data specifically tells Google that the page is about tiffany & co.
Structured data is a way to help Google better understand when you’re actually selling something and not just providing information. Structures data is primarily used on product pages to allow search engines like Google’s to know that they are dealing with a product page, rather than just an informational web page.
This allows websites to take advantage of Google’s algorithm without having it make any assumptions or infer anything about the content of their site
Alt Text Shopify SEO
Alt text is important for a few different reasons: first, it helps those who are visually impaired to understand what an image is about. Second, alternative text provides crawlers with information about an image so they can index it properly. This is especially important for images that appear on your website but don’t load properly – the alt text will show up in place of the image.
Since Google’s algorithms take into account a variety of factors when ranking pages, adding alt text can be another way to improve your SEO. However, it’s important to note that alt text should not be used to stuff keywords – keep your descriptions specific and relevant to the image.
Google requires schema markup. Schema markup can be managed automatically by Shopify, making it easy to build great structured data.
Choose Chess SEO For Professional Shopify SEO
When it comes to Shopify SEO, having a diverse team can work wonders for your website. By utilizing the skills and knowledge of a variety of different people, we have created a well-rounded and comprehensive approach to optimization that will help your pages rank higher in search engine results pages (SERPs) and generate more relevant traffic.
At Chess SEO, we have a team of experienced professionals who understand the Shopify platform inside and out. We are able to provide our clients with tailored Shopify SEO strategies that take into account their unique business needs and goals. Furthermore, our fastidious work ethic translates directly into our Shopify SEO efforts, ensuring that your site receives the attention it deserves.
If you’re looking for an expert-driven Shopify SEO package that can help take your business to the next level, look no further than Chess SEO. With over 10 years of experience in the industry, we know what it takes to achieve success online. Contact us today for a free consultation!