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SEO with Shopify

SEO with Shopify is the process of optimizing and improving a website’s search engine ranking in order to rank higher in Google and other search engines. This may include optimizing the website content, structure, and on-page elements like titles, metatags, and anchor text. It can also involve developing off-page SEO tactics like link building and social media engagement.

There are many things we do to improve your Shopify SEO. Some of the most important include removing duplicate URLs, compressing images, and determining how product variants are handled. We will make sure your site is easy to navigate and that your content is high quality and relevant to your target audience.

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Our Toronto SEO services helps businesses drive net-new sales and leads with ethical strategies delivering fast results.

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Local SEO is best for businesses that have a local service area like retail stores, dentists, plumbers and other local businesses

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Our Shopify SEO experts will rank your online store  by increasing your audience, conversions and sales

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SEO with Shopify  Will Increase Conversions
And Boost Your Sales

Understanding SEO with Shopify

Undserstanding Shopify SEO
If you’re running a Shopify store, it’s important to understand how Shopify SEO works and how we can optimize your product listings for search engines.  SEO is the process of increasing a website’s relevancy to potential users. The more relevant your site is, the higher it will rank in search engine listings.

Shopify SEO is different from other website SEO because you’re optimizing product listings rather than content. Chess SEO for Shopify stores focuses on making your product titles and descriptions as relevant as possible to potential customers who are searching for those products.

Chess SEO will also fine tune your Shopify SEO strategy in order to continue selling products and generating revenue. If you neglect your SEO efforts, you could see a decrease in traffic and sales from your store.

Beat the competition with Shopify SEO
If you’re running an online store, then you know that standing out from the competition is key to success. And one of the best ways to do this is by optimizing your shop for search engines with Shopify SEO.  Shopify SEO can help you not only get more customers, but also convert them into customers. At Chess SEO, we take advantage of Shopify’s built-in features and use our own expertise and tools to set yourself apart from the competition and increase your traffic and revenue.

Contact us today for a free consultation!

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SEO with Shopify
What is Shopify SEO - SEO Toronto

What is SEO with Shopify

If you’re looking to rank your Shopify store higher in Google search results, then you need to know about Shopify SEO. This process of optimizing your store to rank better is something that all businesses can benefit from and chess SEO is here to help.

In short, Shopify SEO is the practice of improving a store’s visibility and ranking in Google search results pages. We accomplish this by optimizing the store itself, as well as its content and structure. And while it may seem like a daunting task at first, Our highly experienced team of Shopify SEO experts will get results.

Why do I need to optimize my Shopify store for SEO?
SEO is one of the most important aspects of online marketing. It helps rank your website higher on Google, which means more people will see your store and be likely to buy from you. Shopify SEO is affordable and it’s worth the investment if you want to make sure your business is successful in the long run.

Shopify is a platform that makes it easy to set up and manage your own online store. While Shopify takes care of many things for you, there are still some steps you need to take to optimize your store for SEO. This includes making sure your images are quick loading, that your titles and descriptions are accurate and keyword rich, and that you’re using the right apps and integrations.

SEO with Shopify

Shopify Is Great For eCommerce

Shopify is a great platform for those who are just starting out with ecommerce. It’s easy to use and doesn’t require a lot of investment in order to get started. However, Shopify isn’t the most SEO-friendly platform available, and there are some things you need to do in order to improve your ranking on Google.

Our Shopify SEO strategy will make it far easier for your online store to rank on search engines. We will professionally optimize your titles, descriptions, and images saving you the trouble of having to learn coding or programming languages. 

Some of these changes are easier than others, such as updating your titles and descriptions, while others require far more work, such as setting up 301 redirects, adding schema or creating custom pages.

While Shopify is good for beginners who want an easy way to get started with ecommerce, it’s not as good it still requires a strong Shopify SEO strategy to be competitive in online markets If you’re looking for a  comprehensive Shopify SEO solution, then you may want to consider contacting Chess SEO for a Consultation.

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SEO with Shopify

How We Do It

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There ere are a few things that we do to improve your chances of appearing near the top of the results pages. Our Shopify SEO makes sure that your shop’s title and descriptions are both well written and keyword-rich. Additionally, we add relevant keywords to your shop’s page titles, meta descriptions, and product titles. We will also research and determine the optimum keywords that are related to your products and target those keywords in your store’s content. Finally, Our Shopify SEO strategy will make sure that your site is properly optimized for mobile devices – about 60% of all Shopify searches now take place on mobile devices.

SEO with Shopify Keyword Research

Keyword research is one of the most important steps in the Shopify SEO process. When you know which keywords to target, you can create content that is relevant to your customers and more likely to rank in search engine results pages (SERPs).

However, not all keywords are created equal. You shouldn’t necessarily target the same keywords as your competitors, especially for pages like product category pages and blog content. The best way to rank is through quality content, keyword research, and backlinks from high-quality websites.

At Chess SEO, we outline the key steps for ranking in search results. We also find the right keywords for your business and use them effectively on your Shopify website.

Advanced Shopify On-Page SEO

These include adding schema markup, optimizing your images, using a CDN, setting up 301 redirects, and creating an XML sitemap.

This can help Google to better understand your pages and rank them higher in the search results.

You should use images that are as small as possible while still retaining good quality, and be sure to use the correct file formats (JPEG for photos, GIF or PNG for graphics).

A CDN caches copies of your store’s files on servers around the world, so visitors will load them from the closest server possible. This can result in significantly faster loading times for your store.

When you set up a 301 redirect, you’re telling browsers that a particular page has been permanently moved to a different location. This helps ensure that any links.

One such improvement is using product videos. Product videos are an effective way to show off your products and can help persuade customers to buy. In fact, including a video on your product page can increase conversions by up to 80%.

Customer reviews can be really helpful in increasing confidence for potential buyers. In addition, they can also lead to increased sales as people are more likely to buy something after reading positive reviews about it. You should consider displaying customer reviews prominently on your product pages.

Studies have shown that including multiple images of a product can lead to a 115% increase in conversion rate! So, if you’re not already taking advantage of this strategy, start adding more images to your product pages today!

Shopify Off-Page SEO

Now that we have optimized your Shopify site’s on-page elements, it’s time to start working on your off-page SEO. This means optimizing your website for Google search engine results pages (SERPs).

Our first step is to identify the right keywords and phrases to target.  Once we have a list of potential keywords, it’s important to focus on including them in as many places as possible:

  • Title tags
  • Meta descriptions
  • Headings
  • Anchor text
  • Content throughout the website

In addition, we will make sure that your website is linked to from other high-quality websites. The more links you have pointing back to your site, the better!

Build Quality Backlinks 

Paid advertising, such as Google AdWords or Facebook Ads, can be a great way to get links quickly, but it’s important to make sure you’re targeting the right people with the right ads. We will reach reach out to other websites and ask them to link to your store in exchange for a link back and we will submit your store to directories and review sites. However, the best way to get links is simply by creating great content that people will want to share.

Shopify URL Optimization

One of the most important aspects of optimizing your Shopify store for the search engines is ensuring that your product URLs are set up correctly. If you have an existing product on your store, and you copy it to create a new product, the URL slug will be automatically generated and may not be ideal for SEO purposes.

Google will not index the page as well as it could if the URL slug doesn’t change, and you could see a drop in organic traffic numbers as a result. In order to ensure that your pages are indexed properly and to avoid any penalties from Google, We will do the following:

  • Edit the URL slug for each product so that it’s unique.
  • Add 301 redirects from old URLs to new ones.
  • Submit a sitemap including both old and new URLs.
  • Optimize title tags and meta descriptions for each page.
  • Add relevant keywords to each page’s title tag and meta description

Structured Data
Structured data is a technical component that must be implemented in order for SEO to take place. Our
Shopify SEO Structured data helps Google understand what type of page we have created and the content on each page through keywords, meta descriptions, and other information. Structured data helps Google figure out what a webpage is about and how to find it. Structured data specifically tells Google that the page is about tiffany & co.

Structured data is a way to help Google better understand when you’re actually selling something and not just providing information. Structures data is primarily used on product pages to allow search engines like Google’s to know that they are dealing with a product page, rather than just an informational web page.

This allows websites to take advantage of Google’s algorithm without having it make any assumptions or infer anything about the content of their site

Alt Text Shopify SEO

Alt text is important for a few different reasons: first, it helps those who are visually impaired to understand what an image is about. Second, alternative text provides crawlers with information about an image so they can index it properly. This is especially important for images that appear on your website but don’t load properly – the alt text will show up in place of the image.

Since Google’s algorithms take into account a variety of factors when ranking pages, adding alt text can be another way to improve your SEO. However, it’s important to note that alt text should not be used to stuff keywords – keep your descriptions specific and relevant to the image.

Google requires schema markup. Schema markup can be managed automatically by Shopify, making it easy to build great structured data.

Choose Chess SEO For Professional Shopify SEO

When it comes to Shopify SEO, having a diverse team can work wonders for your website. By utilizing the skills and knowledge of a variety of different people, we have created a well-rounded and comprehensive approach to optimization that will help your pages rank higher in search engine results pages (SERPs) and generate more relevant traffic.

At Chess SEO, we have a team of experienced professionals who understand the Shopify platform inside and out. We are able to provide our clients with tailored Shopify SEO strategies that take into account their unique business needs and goals. Furthermore, our fastidious work ethic translates directly into our Shopify SEO efforts, ensuring that your site receives the attention it deserves.

If you’re looking for an expert-driven Shopify SEO package that can help take your business to the next level, look no further than Chess SEO. With over 10 years of experience in the industry, we know what it takes to achieve success online. Contact us today for a free consultation!

Zavier Pope
Zavier Pope
Rick is incredible! I wish I could give him 6 stars. Him and his team pay attention to every detail and their work is phenomenal!
Brennen R. Davis
Brennen R. Davis
Rick and his team are the best in the biz! They cover everything from seo, media buy, web design, everything! Your one stop shop. Makes life way easier as an operator when I can focus on other tasks at hand. Been an absolute pleasure to work with. I highly recommend 10/10 !
Mitchel Matthews
Mitchel Matthews
It’s been a game changer for my business teaming up with these guys! Very effective knowledge and strategies for growing my Ecom store with things such as SEO and CRO. Going to continue working with them for the long term forsure I’d recommend checking them out if your serious about growing your Ecom store
Ameer Hamza
Ameer Hamza
Highly recommended experienced really helpful grow your business
David Kahen
David Kahen
AMAZING!!!! Great Service!!!! Very thorough, great communication and always available to speak
NY Galore
NY Galore
Delivered services efficiently and on time! Highly recommend!
Divine Onyeleonu
Divine Onyeleonu
Great customer service. Highly recommend
Divine Onyeleonu
Divine Onyeleonu
Highly recommend👍